Apple's Loyal Customer Base Assignment Example | Topics and Well Written Essays - 1750 words

orchard apple trees Loyal Customer Base - Assignment representativeThe questioner states that Apples product lines mainly include the iPod and iTunes, desktop and laptop computers, the revolutionary iPad and iPhone, and the OS X operating system. The ships companys main competitors ar Microsoft, Sony, Dell, Acer, Samsung, Toshiba, Nokia, and HTC. As of 2011, the organization has 364 retail stores crossways 13 countries. As scholars point out, a well-developed business model, competitive products, an innovative food foodstuffing strategy, and a likely operational model constitute the key elements affecting Apples overall corporate strategy. The company organizes workshop programmes and promotes other personal guest relationship practices like e-mails and surveys as part of building a long-term relationship with its customers. This paper will discuss various strategies used by Apple to arouse its customer colloquy practices and drive customer relationship management effective ly. Target marketing to build customer relations As of 2011 data, Apple operates in 13 countries including United States, United Kingdom, Australia, Canada, China, France, Germany, Japan, Netherlands, Italy, Switzerland, Spain, and Sweden. Majority of these countries are economically developed, and the remaining are rapidly emerging economies. In terms of geographic targeting, Apple focuses on market segments like cities where the density of passel is very high. In addition, the organization gives specific attention to geographic market segments that have a well-developed infrastructure. By following such a geographic targeting approach, the firm tries to enhance the patrician flow of raw materials and labor. In terms of demographic segmentation, Apple mainly focuses on young people and business executives, because most of the Apple products offer extensive and innovative features that may not be openhearted to a middle-aged or senior person. In addition, Apple particularly targe ts high-income groups while dividing its market segments on the basis of demography. To illustrate, Nokia and Samsung are major competitors of Apple in the smartphones market. Relative to Nokia or Samsung products, Apples smartphones are very costly as the company does not trust the needs of low-income people much. The company likewise practices psychological or behavioral segmentation approaches effectively. Referring to a report by Jaques, many of the people consider Apple as a luxury brand and hence they are willing to buy Apple products regardless of the prices in order to increase their social status. With the intent to take advantages of this favorable condition, Apples management designs and sets prices for products particularly for high-class social groups. In addition, the company identifies the potential market for a mean product in advance by exploring the psychological needs and requirements of customers effectively. For instance, Apples management set the music sect or as the broad market for its iPod before even the company began the product research or development process. Customer communications Apple gives great significance to customer communications as the company extremely values customer suggestions and feedbacks. A company uses various traditional and modern communication channels to be in line with changing customer tastes and preferences. Apple uses many ways to hoard their customer information.