Business Plan Coursework Example | Topics and Well Written Essays - 3500 words

Business Plan - Coursework Example Contextually, this business plan provides an overview of ownership and structure of the proposed business along with the team formation that is to be followed in the operational department of the business. The plan also depicts the marketing strategy of the business to penetrate and get established in the market of Liverpool. Contextually, an analysis of the competitors and their strengths and weaknesses has also been depicted in the plan in order to get a comprehensive understanding about the competitive nature of the overall market. The business proposal also incorporates an effective and relevant estimation of investment needs along with the required budget for the first three years from the start-up of the venture. 2. The Business Idea In relation to the present unconventional scenario of the global restaurant industry, a dramatic growth of the buffet restaurant business can be observed as obtaining greater interests of the modern entrepreneurs. The emerging trend of the changing food habits along with growing performance of the world-cuisine business concept have been rapidly demonstrating a greater opportunity for the marketers to achieve a stable business position in the fiercely competitive restaurant industry. ... ost preferred and reliable restaurant company in terms of delivering customers with exceptional and quality based multi-cuisine food items, exhibiting a wide range of global cultures and thereby, taking a plunge towards generating awareness regarding the ethnic richness of the corresponding global nations. Moreover, the other core objectives of the venture would be focused on achieving a minimum growth of 10% in its profitability each month after the start up. In addition, attaining the desired sales target of ?80,000 in the first year and augmenting its annual sales around 15% in the 2nd year of the venture can also be considered as the other primary objectives of the organisation. With regard to the changing trends of the global customers along with increasing demand of world-cuisine restaurants, the primary aim of this report is to prepare an effective and relevant business plan for establishing a multi-cuisine buffet store in the growing UK buffet restaurant industry. The propose d business plan would be included relevant information and idea with respect to the management body, operational functions along with financial projections to be a successful entrepreneur in the growing buffet industry of the UK. In order to increase the efficiency of the proposed plan, the proposal would also focus on accumulating relevant information about the ownership structure and the relevant legal frameworks in order to protect the organisation from different external threats and issues that might be witnessed in its initial phase of development. 3. Background of the UK Buffet Restaurant Industry In relation to the present trend of the global restaurant industry, it is obvious to recognize dramatic changes in the food habits or preferred food items of the global customers. Moreover,